Zee5 OTT is embarking on new endeavors. It recently introduced a mini web series for the Kannada audience and found it successful. Now zee5 has unveiled another new chapter.
One of India’s leading OTT platforms, zee5 has taken a major step forward. It has introduced a new chapter called “Multi-Languages, Infinite Stories”. This means that from now on, you will be able to watch movies and series in your own languages. With a language plan designed around major Indian languages, zee5 has further strengthened its connection with its audience.
This strategic shift is built on three fundamental pillars of content, experience and affordability, created to meet India’s next digital demand. ZEE5’s language content strategy offers deeply local, emotionally based stories inspired by folklore, real-life heroes and regional legends. Each language order is created in an individual vertical to ensure consistency and scale.
Language Pack
Apni Bhasha, Apni Kahaniyan | Our Language. Our Stories
Zee5 offers language packs for many languages including Kannada. Here you can choose your preferred languages. Language packs start at ₹120 per month. All language packs are available for ₹320 per month and all packs have annual pack variants. The Hindi pack (including Punjabi and Bhojpuri content) is priced at ₹220/month.
1What are the exciting new titles coming up in Zee5 ?
Detective Sherdil (Hindi), Chal Kapat: The Deception (Hindi), Sattamum Neetiyum (Tamil), Motubaru Love Story (Telugu), Inspection Bungalow (Malayalam), Marigallu (Kannada), Aata Tambhahya Nai (Marathi) and others.
With a view to increasing engagement, the platform’s new direction focuses on intuitive design and AI-powered personalization, providing relevant recommendations that resonate with users across all pin codes in India. By leveraging data-driven insights, ZEE5 ensures a more engaging and easy-to-use user experience, allowing viewers to quickly access personalized recommendations and enjoy premium-quality streaming across all devices.
“Our new brand identity is a major step in our journey to become a deeply personalized, language-first platform that reflects the diversity of the Indian audience. Our strategic focus is to strengthen our footprint in India and global markets, deepen engagement through culturally relevant storytelling, and continue to build a technology-enabled, scalable platform that is personalized and intuitive. This is a cultural shift in how consumers discover, connect with, and consume Indian entertainment globally,” said Amit Goenka, President, Digital Businesses and Platforms, Zee Entertainment Enterprises Limited.
“With the tagline ‘Multilingual, Infinite Stories’, our brand campaign is rooted in the idea that language is a deeply personal celebration of emotion. A story told in your language feels like you are not just watching it, but living it. This multilingual campaign, which runs in 7 languages, is designed to resonate with big and small towns, including tier-2, tier-3 cities, as well as global audiences. Rooted in our language-first content strategy and hyper-local personalization, this campaign brings to life ZEE5’s belief that stories in your language are endless,” said Kartik Mahadev, Chief Marketing Officer, Zee Entertainment Enterprises Limited.
“At ZEE5, we have always believed that powerful storytelling begins with deep cultural insight. We are deeply committed to serving historically underserved audiences. By embracing their realities, their languages and their everyday stories, we are expanding not just what we create – but who we create it for. Be it long-form originals, short-form bites or experimental formats, our aim is to delight viewers on their terms. This is not just a content strategy – with the launch of our language packs, we are placing language at the centre of discovery, access and engagement.”
This strategic brand change aligns seamlessly with Z’s brand promise of ‘Yours Truly, Z’ and marks a major step in ZEE5’s evolution, setting the stage for the platform’s next phase of growth. Strengthening its commitment to hyper-local narratives, ZEE5 continues to solidify its role as the definitive destination for diverse, multilingual content that resonates with audiences in India and beyond.
